Professional Team Sports Essay Example | Topics and Well Written Essays - 2000 words

Professional Team Sports - Essay Example Making profits is a key aspect in any business venture (Wladimir and Stefan, 2006:617). This understanding has created interest in finding out the real effect of decisions made by club owners and franchise on the structure and regulation of leagues around the world. This paper therefore seeks to interrogate the different ways in which the objectives and decisions of club owners in professional sports affect the overall sporting arena. In order to get better sales in sports, high level of competition is required unlike in business where monopoly is the ultimate goal. If there are championships or leagues, the participation of more than two clubs will be necessary to ensure better products to the fans. If one club is far better than the rest and keeps on winning all games with ease, the products become so predictable and therefore less marketable to the fans (Wladimir & Stefan, 2006:27). Fans will get bored in watching a team that wins with big margins repeatedly and so need some degre e of uncertainty for them to enjoy watching the game. This phenomenon of the professional sports as an industry has led to the development of cooperation among clubs and the adoption of governing bodies charged with ensuring that the industry attains its optimal production capacity by way of organising championships and leagues. These leagues are highly competitive and as such have become some of the most profitable enterprises around the globe. For instance, the European champions’ league, the Barclays premier league in England and the La-liga of Spain are some examples among many leagues in football that are leading income earners for the respective clubs and contribute a considerable amount of the countries’ GDP. Baseball, basketball, indoor sports, golf, athletics, and Olympics in general all form a multibillion-dollar economy (Masteralexis and Hums, 2002:295). The graph below shows how revenue from sporting activities has increased over the years. Figure 1: graphi c illustration of increase in revenue in the sports sector associated with increasing commercialization Retrieved from http://www.econweb.com/MacroWelcome/sandd/D-Shift_New_Equilibrium.gif According to some economists, this feature of professional sport is quite favourable as it eradicates monopolies, which are responsible for poor quality of products or services offered and high non-commensurate prices. In the end, the whole arena of professional sports forms a model of free market where competitiveness of the product offered carries the largest share. This competition however is not always healthy especially with respect to the labour market (Stefan, 2007:47). Here, the free relocation and transfer of players from one club to the other based on the wages has made the wealthier clubs maintain a grip of the top leagues and championships over the less wealthy clubs. Therefore, wealthy club owners can get all the best talent there is in the market and thereby in a way kill competition , which is the very phenomenon on which the industry thrives (Rodney, 2004:25). This has resulted to creation of oligopolistic cartels where the higher level of game is exclusive to the rich clubs where as the less wealthy clubs play in the lower divisions that are less competitive and less famous among the fans ((Wladimir and Stefan, 2006:64). This means that fans will be flocking the gates only when big teams are playing. This obviously means very high revenues for them where as the poorer clubs will only have small number of fans in

Banking finance Essay Example | Topics and Well Written Essays - 2500 words

Banking finance - Essay Example /books.google.com/books?id=Qs38vbHHOtUC&pg=PA128&dq=banking+and+emerging+markets+and+financial+crisis&hl=en&ei=EOiRTO-CMI_eOMHfuYsH&sa=X&oi=book_result&ct=result&resnum=4&ved=0CD8Q6AEwAw#v=onepage&q=banking%20and%20emerging%20markets%20and%20financial%20crisis&f=false http://books.google.com/books?id=yozQAazKzKIC&pg=PA213&dq=banking+and+emerging+markets+and+financial+crisis&hl=en&ei=keiRTL-oGsKlOLO6vP8G&sa=X&oi=book_result&ct=result&resnum=3&ved=0CDgQ6AEwAjgK#v=onepage&q=banking%20and%20emerging%20markets%20and%20financial%20crisis&f=false http://books.google.com/books?id=5AVUxdfrYoYC&pg=PA92&dq=banking+and+emerging+markets+and+financial+crisis&hl=en&ei=keiRTL-oGsKlOLO6vP8G&sa=X&oi=book_result&ct=result&resnum=5&ved=0CEQQ6AEwBDgK#v=onepage&q=banking%20and%20emerging%20markets%20and%20financial%20crisis&f=false http://books.google.com/books?id=Zjqh5AH1VAUC&pg=PA75&dq=banking+and+emerging+markets+and+financial+crisis&hl=en&ei=3-iRTKWGOcLfOJSY6N0H&sa=X&oi=book_result&ct=result&resnum=3&ved=0CDgQ6AEwAjgU#v=onepage&q=banking%20and%20emerging%20markets%20and%20financial%20crisis&f=false http://books.google.com/books?id=J7axGThpaQcC&pg=PA151&dq=banking+and+emerging+markets+and+financial+crisis&hl=en&ei=3-iRTKWGOcLfOJSY6N0H&sa=X&oi=book_result&ct=result&resnum=5&ved=0CEIQ6AEwBDgU#v=onepage&q=banking%20and%20emerging%20markets%20and%20financial%20crisis&f=false http://books.google.com/books?id=O99_n-1hLGgC&pg=PA212&dq=banking+and+emerging+markets+and+financial+crisis&hl=en&ei=LumRTOmuLo2AOK_xyIYI&sa=X&oi=book_result&ct=result&resnum=4&ved=0CDgQ6AEwAzge#v=onepage&q=banking%20and%20emerging%20markets%20and%20financial%20crisis&f=false http://books.google.com/books?id=Y5nFJXzfsZ4C&pg=PA98&dq=banking+and+emerging+markets+and+financial+crisis&hl=en&ei=XumRTMS8NYzyOYTjoOIH&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDIQ6AEwATgo#v=onepage&q=banking%20and%20emerging%20markets%20and%20financial%20crisis&f=false http://books.google.com/books?id=NUsoeeI7O8sC&pg=PA199&dq=banking

Ethics Scholarship Essay Essay Example for Free

Ethics Scholarship Essay Essay One ethical issue to which I became aware of while in college mainly involved cases illegal drugs, bribery, and cheating. Although there is an existing law against illegal drugs and most schools and universities are very stringent in imposing penalties for illegal activities and other things that are criminal in nature, sadly there are still some students who find ways to break those rules, especially outside the campus. While I am not the one involved in these illegal activities, I felt that I had a moral obligation because two of my classmates were involved. These classmates of mine were actually good people, but unfortunately, they ended up with the wrong company. It took place not very long ago, during a house party held by one of the rich students in the university. This certain student, whom I personally know, constantly held parties in his/her lavish house. My two classmates were not invited because the host of the party didn’t like their introvert nature. They were very shy, had very little friends, and were only interested in playing video games and the like. Nevertheless, as I have mentioned above, they were people who possessed values. The problem is they just lacked social skills. One day in class, I noticed that they were talking to a guy who was a notorious rule breaker in the university and was one of the friend of the rich person mentioned earlier. Later, I found out that they were invited to one of the parties held by the rich person and they were both very excited to go as it was their first time to have the change to mingle with a lot of people. On the night of the party, I was to see them talking to a couple of girls and boys. Although I do not wish to judge them, I was a bit confused because, as mentioned above, they were very shy and were not the type of people who would approach someone for a casual conversation. I felt happy for my two classmates but I noticed that certain things about them started to change in the succeeding months. There were instances that they were absent from class, which was something they never did, and there were also times that they were asleep during a lecture or an exam. After some time, I spoke with one of the two and found out that the reason behind their unusual behavior was because of illegal drugs. This person further revealed that they were invited to the rich student’s party on the condition that they would do the assignments of a group of people who were close to of him/her (rich student). This classmate of mine also told me that they were doing drugs because it was considered â€Å"cool† among their new circle of friends. However, the main problem was that both these classmates of mine were nearly failing a lot of their subjects due to their absences and neglect. Because I was concerned for them, I sought the help of fellow students who were also concerned and together we notified the university officials on condition of anonymity. Although it was the right thing to do, I had an ethical dilemma because as a result of my actions, my two classmates were indefinitely suspended from school and were taken to a rehabilitation facility. I was very bothered at first because in a way, I cost them a lot by revealing their secret illegal activities. But after several months, I realized that it was the only thing to do because I didn’t want their future to be ruined by drugs. Basically, this event has impacted me in such a way that I carefully choose whom I associate with. Although I have a lot of friends, I only trust people whom I am sure would not give in to negative influences and to peer-pressure from the wrong ground. It also made me more vigilant and more careful of people who are trying to be nice to me but actually have ulterior motives. On the business perspective, it made me more cautious in dealing with alleged â€Å"easy money† gimmicks and deals which are perpetrated by people who have questionable backgrounds. In short, it made me wiser and clever in terms of business dealings because now I am more aware of the capabilities of certain people who only claim to offer good deals but in truth, do not offer anything of value at all.

Health Public Service Advertising Campaigns Health And Social Care Essay

Health Public Service Advertising Campaigns Health And Social Care Essay The flurry of advertisements associated with public service campaigns raises several questions regarding its worth and effectiveness. Public service advertisements (PSA) or announcements are promotional material that addresses problems assumed to be of general concern to citizens at large. PSA typically attempt to increase public awareness of such problems and their possible solutions, and in many instances also try to influence public beliefs, attitudes, and behavior concerning them (OKeefe, 1990). Most of the PSA deal with health of personal safety topics, including alcohol and drug abuse, preventive health care, traffic safety, nutrition etc. Some PSA also include environmental issues, educational and literacy issues, consumer issues, and general humanitarian concerns like hygiene and cleanliness issues. Mass media audiences are generally attentive and give positive reactions to such advertisements. Healthcare in India is the responsibility of constituent states and territories of India. The Constitution charges every state with raising of the level of nutrition and the standard of living of its people and the improvement of public health as among its primary duties. The National Health Policy was endorsed by the Parliament of India in 1983 and updated in 2002. Health related public service campaigns are the advertising campaigns that are run by the government to create awareness among public about diseases which are very dangerous. The Government of India has introduced various health programme and policies to improve the Indian citizens standard of living. Government chooses number of mediums to reach to the masses. For this the government uses television, newspaper, hoardings and radio. Sometimes rallies are also organized to create awareness among people. The example of these kind of campaigns are AIDS awareness campaign run by the government under the banner of national AIDS control organization (NACO), Campaign for tuberculosis, malaria and polio are other examples. Sometimes famous celebrities are taken in the advertisements to create more impact. The study has been undertaken with an objective to measure the effectiveness of health related public service advertisement campaigns which are run by the government of India. The study included three campaigns which are malaria, tuberculosis and AIDS, Over the years, an increasing level of insecticide-resistance has developed in the malarial vectors in many parts of the country, while the incidence of the more deadly P-Falciparum Malaria has risen to about 50 percent in the country as a whole. In respect of TB, the public health scenario has not shown any significant decline in the pool of infection amongst the community, and there has been a distressing trend in the increase of drug resistance to the type of infection prevailing in the country. A new and extremely virulent communicable disease HIV/AIDS has emerged on the health scene. As there is no existing therapeutic cure or vaccine for this infection, the disease constitutes a serious threat, not merely to public health but to economic development in the country also. (NHP 2002) Literature Review Public service advertising (PSA) campaigns are widespread around the Globe. Public service announcements are a type of advertising, sponsored by either government agencies or other organizations, to promote causes and activities generally considered socially desirable (Garbett, 1981). PSAs use paid as well as donated media for creating awareness for social issues. Such advertising is generally produced and distributed on a cooperative basis by governmental agencies or nonprofit organizations working in cooperation with private advertising and mass media companies. Generally the content or programming, while the participating advertising agency and media companies provide creative services, media planning and dissemination services on a not for profit basis. Studies have found no distinction in the effectiveness with the either type of media. Based on self-reported behavior from sample surveys and official count s of incapacitating and fatal highway accidents, in three market field ex periments comparing the effectiveness of Paid versus Donated Media in decreasing youth male drinking and driving, the study found both type of media strategies to be equally effective (Murry Jr., 1996). The placement of PSAs has long been debated and earlier studies reveal that most of the PSAs were being placed during non-prime time especially between 7am to 6pm on weekdays (Hannmen et al, 1973). However recent analysis of advertising pattern indicates more favorable time distribution. Same pattern has been observed in India also. In a study to explore effects of message framing of health advertisements and individual differences in temporal orientation on consumer risk perceptions, attitude, and behavioral intentions, Consumers temporal orientation moderates ad-framing effects related to goal pursuit strategies. The study demonstrates that a fit between a goal pursuit strategy (GPS) manipulation in the ad and consumers chronic regulatory focus increases the effectiveness of the advertisement, but the regulatory fit effect is moderated by temporal orientation (Kees, 2010). Exposure to the PSA had no discernible effects on HIV-related knowledge, but did affect perceptions. Compared with an unexposed control group, students exposed to the PSA estimated seeing more HIV- and AIDS-related PSAs and rated the usefulness of TV PSAs lower, at the same time were more likely to rate their chances of contracting HIV as low or none. The respondents expressed less desire to obtain more information. The use of an all-mnemonic phone number resulted in a threefold increase in recall of the CDC National AIDS Hotline phone number, but did not affect intentions to call. Overall, the results reaffirm the importance of deploying strategies that go beyond reliance on either a single PSA or TV PSAs alone to affect knowledge, perceptions, or intentions (Nowak, 1993). A study to judge effectiveness of PSAs found that it is necessary to conduct empirical research to determine the critical variables influencing a given behavior also there is a need to critically evaluate the potential effectiveness of a given PSA. As all PSAs might not be equally effective and some even might have negative effect. To be effective the PSA need to provide new information and perceived as realistic (Fishbein, 2002). Public service campaigns are often developed without prior assessment of target audience felt needs and perceptions; audience are not segmented into subgroups indicated by these characteristics, and message and material development proceeds without pretesting the effect of such factors as message clarity, appeals or presenters with target audience (Bratic, 1981). Although testing message in pre-finished form, the producer can identify and correct, potential weaknesses and corrections would be time and budget affordable. In absence of a standardized Health message testing service, effectiveness needs to be checked through post testing. Studies like this one can offer implications for theory, as well as for creators of public service advertising campaigns. North Coast Area Health Service (NCAHS) conducted a seven week television advertising campaign to raise community awareness of the availability of free adult pneumococcal vaccination and to increase coverage among North Coast residen ts. Effectiveness of the campaign was evaluated by examining vaccine ordering patterns of North Coast vaccination providers keeping previous year as a base. In the months during and immediately following the advertising campaign, a significantly higher proportion of vaccines were dispatched to North Coast immunization service providers (Wallace, 2008). An intervention approach using culturally sensitive mass media messages to enhance protective beliefs and behavior of African American adolescents at risk for HIV is suggested by Romer, 2009. This approach exploits the potential that mass media messages have, not only to reach a large segment of the adolescent population and thereby support normative change, but also to engage the most vulnerable segments of this audience to reduce HIV-associated risk behaviors. This study provides further evidence that if a media campaign achieves high exposure and is developed on the basis of careful formative research; it can be an effective HIV-pr evention tool for reaching high-risk youth within communities that need them the most. PSAs containing strong verbal claims are rated as more effective than those with weak claims. Arousing messages with weak claims are perceived as least effective. Surprisingly in this study increasing claim strength increased memory for negative but not for positive messages. It is suggested that the combination of intense emotional appeal and weak claims may be partially responsible for the boomerang effects in antidrug campaigns (Lang, 2008). In a study to investigate the consequences of using national celebrities, local celebrities and disaster victims as spokespersons in a public service radio announcement (PSA) soliciting contributions for victims of Hurricane Katrina, it was found that the hurricane victim was the most credible and believable spokesperson. The national celebrity, Ashlee Simpson, was the least credible and the least believable. The local celebrity was more credible and believ able than the national celebrity, but no more so than the hurricane victim (Toncar, 2007). No studies were found in Indian context regarding effectiveness of PSA. An attempt is being made to explore this area through this empirical study. Research Design Research Objective To Study the effectiveness of Public Service Awareness Campaigns in diseases such as Malaria , T.B. AIDS. Methodology The present investigations were descriptive in nature with survey being used as the major research approach. The study used survey method of obtaining information, which is based on the interrogation of respondents through a structured questionnaire. Scope of the study Being self-funded the study was confined to Ahmedabad city of India. The city is one of the most important urban centers of country and represents diversity of India. Sampling Plan The Population: The study is carried out in Ahmedabad city of India. The total urban population of city becomes population for the study. Sampling Unit: Sampling units for the study is individual. From the above population, all the respondents who have seen any of the selected advertisements for the study were defined as sampling unit for the purpose of the study. Sampling technique: Non probability convenience sampling was used. Care was taken to make the sample representative of the actual population. Size of the Sample: Respondents for the study were 150. Instrument for data collection For data collection a survey using a structured questionnaire was conducted. To Measure effectiveness a questionnaire consisting of open and close ended questions was used. The questionnaire included scale developed by-Leavitt, Clark. (1970). A Multidimensional Set of Rating Scales for Television Commercials, Journal of Applied Psychology, 54, 427-429, to judge effectiveness of advertisements apart from other open and close ended questions regarding use of celebrities and other executional aspects of the advertisements. The comprehensive scale gives effectiveness of Advertisements using Forty Five items with eight dimensions like Energetic, Amusing, Personal Relevance, Authoritative, sensual, Familiarity, Novel and Disliked. Results Recall of the advertisements Advertisement of AIDS was highest watched followed by TB and Malaria. Suitable Media Best suited media for creating awareness through PSAs was found to be Television followed by Print. Road shows or rally were not found to be very effective media for communicating health related social issues. Impact of Celebrity/ Religious leaders People strongly agreed to impact of Celebrity and Religious Leaders in creating awareness through PSAs (Mean 3.84). In terms of source credibility i.e. effectiveness of Celebrity endorsers in PSAs, Mean score for Attractiveness (4.50) was highest followed by Trustworthiness (3.93) and Expertise (3.61). It implies that popular celebrities are helpful in drawing attention of masses towards the campaign. Merely appearance in the advertisement increases the recall of the advertisement and thus increasing effectiveness of PSA. Useful Information Communicated by the campaign As evident from high mean score (3.37), people do believe that they gain useful information from the PSAs. Effectiveness of Advertisements To judge the effectiveness 45 item Levitts reaction profile was used. The scale has eight dimensions giving effectiveness of the advertisements. Responses were collected on a 5 point scale where 1 indicated does not fit and 5 indicated fits extremely well. The scores for last dimensions were reverse coded to judge overall effectiveness of the advertisements. As can be seen scores for personal relevance, familiarity and disliked (reverse coded) are higher. Thus it can be inferred that the respondents find advertisement to be meaningful and relevant as well as they have seen those advertisements many times indicating familiarity with the advertisements. The score for Disliked dimensions were high (reverse coded) indicating people liked the public service advertisements. TABLE 1: EFFECTIVENSS OF PUBLIC SERVICE ADVERTISEMENTS (LEVITTS REACTION PROFILE) Effectiveness of PSA Dimension Mean score TB Malaria AIDS Energetic 2.48 2.58 2.62 Amusing 2.52 2.43 2.46 Personal Relevance 3.43 3.36 3.46 Authoritative 2.74 2.73 2.85 Sensual 2.53 2.61 2.76 Familiarity 3.10 3.09 3.27 Novel 2.88 2.80 2.82 Disliked 3.65 3.61 3.60 Overall Mean 2.90 2.89 2.96 Factor Analysis: There are two preconditions for running factor analysis. They are measure of sampling adequacy should be greater than 0.5 and second being determinant value should be non zero. For all the factor models ran as mentioned in table 1, both these conditions are satisfied. TABLE 2: ALTERNATIVE FACTOR MODELS Scale Number of factors Factor Model Explained variation Number of factors TB 12 e>1 76% TB 08 Eight factors 66.7% Malaria 12 e>1 75.9% Malaria 08 Eight factors 65.5% Aids 12 e>1 76.11% Aids 08 Eight factors 65.5% TB By factor analysis, it is inferred that when we solve for eight factor solution, we are able to deduce eight factors like energetic, mix of amusing and novel, personal relevance, authoritative, sensual, familiarity disliked factors. When we solve for eigen value greater than one, we deduce 12 factors. The factor structure for eight factor solution is more clean compared to eigen value greater than one solution. But, it is less precise than provided by the scale. Malaria Factor analysis was conducted and eight factor solution had a better fit compared to eigen value greater than one solution. The factors deduced from eight factor solution are namely, mix of amusing and dislike, novel, sensual, authoritative, familiarity, energetic, personal relevance a mix of personal relevance authoritative dimensions. Aids Factor analysis was conducted and eight factor solution had a better fit compared to eigen value greater than one solution. The factors deduced from eight factor solution are namely, Mix of energetic, Sensual, Disliked Amusing, Energetic, Authoritative, Mix of familiarity Novel, Personal Relevance 1 Personal Relevance 2. Difference in perception of respondents of different demographic segments regarding effectiveness of public service advertisements As can be seen from table 3, we can infer that for disease TB, the difference in scores for amusing and personal relevance dimensions of Leavitts reaction profile scale for respondents across different income levels is statistically significant at 0.05 level of significance. Also, the difference in scores for energetic, amusing, authoritative, sensual, novel and disliked factors of the scale for respondents of different age brackets is statistically significant at 0.05 level of significance. The difference in scores on energetic, amusing and disliked dimensions of the scale is statistically significant for male and female respondents. Similarly from table 4, we can infer that for disease Malaria, the difference in scores for personal relevance dimension for respondents across different income levels is statistically significant at 0.05 level of significance. Also, for disease AIDS, the difference in scores for personal relevance, energetic, amusing, authoritative, sensual, novel and disliked factors for respondents of different income levels are statistically significant. The difference in scores on energetic, amusing, personal relevance, sensual, novel and disliked factors for respondents of different age brackets are statistically significant. Also, the difference in scores on energetic, amusing, personal relevance, novel and disliked dimensions for male and female respondents are statistically significant at 0.05 level of significance. TABLE 3: ANOVA RESULTS FOR DISEASE TB Between Groups Sum of Squares Df Mean Square F Sig. Income Levels Amusing 22.905 4 5.726 4.527 .002 Personal Relevance 4.313 4 1.078 3.216 .015 Age Levels Energetic 12.451 3 4.150 6.704 .000 Amusing 21.245 3 7.082 5.587 .001 Authoritative 5.178 3 1.726 3.488 .017 Sensual 9.145 3 3.048 5.708 .001 Novel 10.164 3 3.388 7.532 .000 Disliked 19.897 3 6.632 10.750 .000 Gender Energetic 3.169 1 3.169 4.706 .032 Amusing 12.539 1 12.539 9,578 0.002 Disliked 9.541 1 9.541 14.060 0.000 TABLE 4: ANOVA RESULTS FOR DISEASE MALARIA Between Groups Sum of Squares Df Mean Square F Sig. Income Levels Personal Relevance 5.501 4 1.375 3.511 .009 Age Levels Energetic 10.926 3 3.642 9.089 .000 Amusing 17.485 3 5.828 9.304 .000 Authoritative 4.245 3 1.415 3.850 .011 Sensual 9.945 3 3.315 5.810 .001 Novel 6.597 3 2.199 4.206 .007 Disliked 15.923 3 5.308 8.339 .000 Gender Between Groups Sum of squares Df Mean Square F Sig. Energetic 2.370 1 2.370 5.231 0.024 Amusing 3.968 1 3.968 5.594 0.019 Disliked 5.423 1 5.423 7.759 .006 TABLE 5: ANOVA RESULTS FOR DISEASE AIDS Between Groups Sum of Squares Df Mean Square F Sig. Income Levels Energetic 6.645 4 1.661 2.906 .024 Amusing 9.031 4 2.258 2.903 .024 Personal Relevance 7.443 4 1.861 5.770 .000 Novel 4.642 4 1.160 2.887 .025 Age Levels Energetic 7.310 3 2.437 4.327 .006 Amusing 9.007 3 3.002 3.886 .010 Personal Relevance 3.570 3 1.190 3.432 .019 Authoritative 5.125 3 1.708 4.178 .007 Sensual 11.302 3 3.767 3.062 .030 Novel 7.075 3 2.358 6.165 .001 Disliked 10.409 3 3.470 5.458 .001 Gender Energetic 4.605 1 4.605 8.024 .005 Amusing 6.750 1 6.750 8.682 .004 Personal Relevance 1.565 1 1.565 4.400 0.038 Novel 2.282 1 2.282 5.570 .020 Disliked 3.667 1 3.667 3.667 .021 Effectiveness in terms of preventive measures From the survey it was revealed that people have taken proper preventive measures after watching advertisement of public service campaigns. More than 94% respondents agreed to the fact. As per the survey people think AIDS is the most harmful diseases than T.B. and Malaria. From the survey it can conclude that most of the respondents (57%) have provided BCG Malaria vaccine to their child but still a good number of respondents are there who have yet not provide these vaccines to their child (43%). It shows that either these diseases are not considered to be as severe by the respondents or awareness for availability of vaccine for these two diseases is low. Majority of respondents (73% ) were found to be are aware of free government services that is run by government in their area for diseases like AIDS, T.B and Malaria. Discussion Recall for AIDS advertisement was highest followed by TB and Malaria. Celebrities were found to be effective in PSAs. Celebrities were found to be high in attractiveness and thus adding more credibility to the campaign. Respondents believed that they gained useful information from the public service campaigns. Television was found to be the most effective media for PSAs. Overall effectiveness of all PSAs was found to be high. As evident from the above findings it can be concluded that people have good exposure to the public service campaigns and find advertisements to be relevant. People liked the PSAs. Clear factor structure has not emerged as compared to the standardized scale. Some dimensions were not deduced in case of all three cases. Differences were found amongst different demographic segments of consumers regarding perception towards the advertisements, signifying importance of tailoring the advertisements for different demographic segments. From the survey it was revealed th at people have taken proper preventive measures after watching advertisement of public service campaigns. Most of the respondents have provided BCG Malaria vaccine to their child but still a good number of respondents are there who have yet not provide these vaccines to their child. It shows that either these diseases are not considered to be as severe by the respondents or awareness for availability of vaccine for these two diseases is low. Thus it is imperative for government to promote vaccination for the said ailments. Aware ness of free government services run by government in their area for diseases like AIDS, T.B and Malaria was found to be high. Limitations and Future Research Limitations associated with non probability sampling techniques go with this study also but due care was taken to make sample representative of the actual population. Further research can focus on lifestyle and personality factors of the respondents that might shape their perceptions towards the public service advertisements.

Essay on Personal Freedom Song of Solomon -- Song Solomon essays

Search for Personal Freedom Song of Solomon      Ã‚  Ã‚   Personal freedom is the ability to ignore societal and familial influences to find the true sense of self. Individuals are truly liberated when they are physically, mentally, and spiritually free. The search for personal freedom is exemplified in Song of Solomon by Toni Morrison. The main protagonist, Milkman achieves personal freedom through attainment of knowledge, by confronting his family, and by overcoming the prejudices of society.    Knowledge is a primary factor in the attainment of personal freedom. This includes not only scholarly education but also awareness of historical heritage and familial legacy. The fact that African-Americans were held in human bondage cannot be forgotten; it has to be remembered and passed on through rememory. Moreover, literacy gives minority cultures a voice to reach out to others with encouragement and hope.    Milkman has a high school education which he took for granted. For Milkman to achieve personal freedom, he needs to search for his ancestral roots. Milkman's father, Macon Dead, Jr., denies Milkman his rememories because Macon assumes that achieving the American Dream means erasing his past. However, as stated above, Morrison believes Milkman has to remember; he has to know his past in order to know his self. His father taught him that Athe one important thing you'll ever need to know: Own things. And let the things you own own other things. Then you'll own yourself and other people too@ (Morrison 55). Macon falsely leads Milkman to believe that "You'll be free. Money is freedom Macon. The only real freedom there is" (163). Milkman buys into his father's fallacy as he too frantically searches for the gold that will s... ... personal freedom is not an easy one, but we must persevere. Milkman's realization of his personal freedom came as his life ended. We must all remember the old Chinese proverb "The longest journey begins with a single step".    WORKS CITED Carmean, Karen, Toni Morrison's World of Fiction, Troy: The Whitston Publishing Company, 1993. Morrison, Toni. Song of Solomon. New York: Plume, Peach, Norman. Modern Novelists Toni Morrison. Ed. Norman Page. New York: St. Martin's Press, 1995. Storhoff, Gary. "'Anaconda Love': Parental Enmeshment in Toni Morrison's Song of Solomon." Style 31 No. 2 (Summer 1997). 290-309. September 18, 2001 <http.//p26688.cl.uh.edu:2071/cgi-bin/web>. Willbern, David. "Reading After Freud." Ed. G. Douglas Atkins and Laura Morrow. Contemporary Literary Theory. Amherst: University of Massachusetts Press, 1989. 158-179.

Philosophy of Teaching :: Essays Papers

Philosophy of Teaching "The only way in which a human being can make some approach of knowing the whole of a subject is by hearing what can be said about it by persons of every variety of opinion and studying all modes in which it can be looked at by each character of mind. No wise man ever acquired his wisdom by any mode than this." ...John Stuart Mill Multiple perspectives as a means of teaching perspective... I believe that social studies education ought to be both multi-cultural and student centered. Through my reading and participation in class discussions, I have come to believe in the importance of a multicultural curriculum which incorporates the issues of perspective and privilege by requiring students to look at history through the multiple perspectives of those who are a part of traditional white majority culture and those who are of other races and cultures. The use of multiple perspectives enables students to learn both from whose perspective history is being taught, and that it is through the comparing and contrasting of different perspectives that we can divine the truth in history. John Stuart Mill wrote, "The only way in which a human being can make some approach to knowing the whole of a subject is by hearing what can be said about it by persons of every variety of opinion and studying all modes in which it can be looked at by each character of mind. No wise man ever acquired his wisdom by any mode than this." My role as teacher.... Students today come to school with a wide variety of backgrounds and experiences and classrooms therefore contain a broad mixture of student experience, ability and motivation. My goal is to provide many opportunities for students to expand their understanding of the roles that individuals and groups of individuals play in shaping history. I want my students to be able to see themselves as an integral part of the world and as agents for change. I believe that a teacher can be a catalyst who can pull from students' experiences, and provide both new information and a synthesis of history in action for students. My job as teacher will be to structure my classes in such a way that students of differing backgrounds, interest levels and abilities have the opportunity to explore and to improve their understanding of history and of its contemporary relevance.

Pagan and Christian Symbols in Beowulf

At the time that Beowulf was written, the culture that produced the poem, the Anglo-Saxons, were a pagan culture. The Catholic Church was trying to spread its beliefs to other parts of the world. The Anglo-Saxons were a definite target. Many of the texts that we have out of that time period were written by Catholic monks. In Beowulf there are many references to pagan and Christian beliefs. These beliefs neither contradict, nor outshine each other. Rather, the monks writing the work interjected some Christian ideas in order to try and sell Christianity to the people that were familiar with the tale.The pagan and Christian ideas are perfectly laced together to introduce some of the ideas of Christianity to a pagan people. In this poem there are often references to pagan and Christian beliefs very close in the piece of poetry. This would tie a familiar belief to something exotic to the Anglo-Saxons. In lines 1261-1268, the story of Cain and Abel are briefly explained, but not far from t his Christian reference is the idea of revenge, in line 1278, which is frowned upon in Christianity, but it was a popular belief among the Anglo-Saxon culture at that time.By binding these two elements together, the monk was trying to make Christianity seem less foreign and more like something familiar to the people. At the end of the attack on Grendel’s mother, in lines 1553-1556, the outcome of the fight was said to have been decided by God. Beowulf even credits God and thanks him for guiding him through the battle at many different points of the story. Yet, at the very end of the poem the greatest thing for Beowulf is fame. He wants to be remembered forever for his actions.At this point there is no mention of God or God’s help. Beowulf boasts; I risked my life Often when I was young. Now I am old, But as king of this people I shall pursue this fight For the glory of winning, if the evil one will only Abandon his earth-fort and face me in the open. (lines 2511-2515) This gives to credit to God for his actions, but it does tie God into fame. Earlier in the poem God had helped Beowulf on his quest, which gained him eternal fame. This, again, ties a popular belief among the Anglo-Saxons to a Christian belief.Making it easier to understand and, in a way, makes Christianity seem like a desirable belief system if it will gain one fame. The monks who wrote down the oral tradition of Beowulf intertwined Christian and pagan beliefs, hoping it would make Christianity more familiar to the Anglo-Saxons of that time. The monks had also used examples of Christianity that made it seem desirable for the people to convert. The purpose of adding Christian elements to Beowulf was not to outshine the pagan beliefs but to make Christianity something the Anglo-Saxons would understand.